From Online Journalism Review:
There’s a myth that since advertising is a “relationship” business it’s necessary to hire expensive shoe-leather salespeople as that’s the way it’s always been done. Many don’t have a grasp of how one builds a world-class Inside Sales organization and assume that an Inside Sales organization wouldn’t work for media sales. Unfortunately, they forget the fact that they are trying to extend beyond the normal 10% penetration of local businesses that newspapers have and that this means less revenue per account. That demands a lower cost model. Just because you are hiring an experienced media sales person with lots of field experience doesn’t mean that they’ll know how to create a low cost customer acquisition team/model. This is a radically different skill set.
Eat Sleep Publish is a Seattle-based blog that explores the difficulties and opportunities currently facing the publishing industry. 
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