Last week Anil posted about the AP content grab vs. the blogger-WSJ headbash:

In short, each of these guys [bloggers, i.e. "good guys" - JP] was concerned about two things:

• Protecting their credibility and reputation
• Making sure the information being communicated to a reader was absolutely transparent in terms of sourcing and accountability

It seems clear that these bloggers are protecting their most valuable assets: the things that can’t be copied, and the things they use to make tons of money.

The ads are secondary. What the WSJ is doing is borrowing their credibility, against which ads can be sold for a higher margin.

It’s still about money.