Apple redefining banner advertising

by Jason Preston on March 9, 2009

Believe it or not, the fact that Apple is reinventing advertising is good news for publishers. Because Apple is a high-class, high-margin company, they’ll pay top dollar for huge ad spots in large publishers (note the weekly full-age ad in the Sunday New York Times).

This means that you can start charging more for ads. Check these out though – they are great ads:

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