A reader sent me this link in January but I forgot about it until now. From David Sullivan:
So if you put both local and national together — a dangerous proposition admittedly, since Gallup did not ask it that way and thus a cumulative figure may be completely wrong, but, let’s do it anyway: Newspaper readership EVERY DAY (not occasional) among 18-t0-29-year olds may have grown by 4 percentage points, outside the margin of error, to a combined 34 percent between 2006 and 2008; among 30-to-49-year-olds by 2 percentage points, within the margin, to a combined 42 percent; among seniors by 3 percentage points, right at the margin, to a combined 80 percent; and among boomers it apparently fell by an amazing 10 percentage points, to a combined 50 percent. So the headline here is not “young people turn away from newspapers” but “baby boomers turn away from newspapers.”
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We still take our local newspaper but I confess, most days, I don’t have time to more than glance at it. I still do like the Sunday paper tho. Nothing like a leisurely Sunday morning with your newspaper and cup of coffee.
I think many boomers are rather conservative in their views and newspapers as a whole are fairly liberal and don’t reflect the thinking of the boomer generation.
It would be hard to imagine life without newspaper however and I think a valuable source of local information will be lost if they disappear.
“Nothing like a leisurely Sunday morning with your newspaper and cup of coffee.” – I couldn’t agree more.
Good point about the liberal/conservative split. I wonder if a more conservative newspaper would be doing better than the ones we’ve got?