It’s difficult to understand why brick-and-mortar publishers continue to ignore the realities of an internet connected world. Content is now a commodity business. Readers can get as much as they want for FREE. Watching newspapers fold is like watching seagulls die because they have forgotten how to fish. Monopolizing a local/regional market, because you’re the only one with a printing press, is no longer a viable business model. Today, readers want to experience news in a way that’s relevant to their lifestyle needs over time, which may not involve ink on paper. If newspapers want to survive, they need to change their distribution model to digital first, print second. In today’s world, a scoop is what goes up on the internet minutes after something happens. Readers that are willing to wait for a news item to print in the morning edition could continue to have that option, but everybody reading online would get the story first. Instead of pretending to be national in scope, via API and Reuters, newspapers could get back to their roots as local/regional entities, with staffs that reflect the economic realities of digital publishing. Online, there should be no shortage of advertisers willing to place ads alongside quality content. Newspapers would do well to adopt the advertising tactics of successful bloggers.