People are used to looking at the paper for advertising. They are used to scouring the paper for deals. The only thing they aren’t used to is actually buying things through the paper. I have no idea what products, content or gimmicks will work. But I do know, that if you make things interesting, differentiated and easy to buy, you might just sell something.

It’s an extremely insightful point; if a newspaper gets my credit card on file the way Amazon does, then it’s just a simple step to start brokering transactions.

Some good ideas in that post on how to offer added-value to paying subscribers.