From Reflections of a Newsosaur:
At the same time, drastically slumping banner ad rates – they fell by some 50% in the last year – have made it clear that there is no point in generating traffic by giving away free content if you are filling a substantial portion of your online inventory with ads netting as little as $1 per thousand views.
To me this sounds like “brand failure.” Why should an advertiser pay more than $1 CPM for your banner ads? Because your brand is worth it. Just ask BoingBoing.
Eat Sleep Publish is a Seattle-based blog that explores the difficulties and opportunities currently facing the publishing industry. 
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