Comments on: Deck chairs http://eatsleeppublish.com/deck-chairs-2/ Thoughts on the future of publishing Thu, 26 May 2011 22:44:01 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Curt M. http://eatsleeppublish.com/deck-chairs-2/comment-page-1/#comment-2359 Curt M. Mon, 08 Jun 2009 02:19:21 +0000 http://eatsleeppublish.com/?p=2061#comment-2359 But if you want to charge for content, you need to offer something different and better. Journalists need to be trained in that way, not to the old standard of sameness. Design alone won't do that. But if you want to charge for content, you need to offer something different and better. Journalists need to be trained in that way, not to the old standard of sameness. Design alone won’t do that.

]]> By: Jason Preston http://eatsleeppublish.com/deck-chairs-2/comment-page-1/#comment-2351 Jason Preston Fri, 05 Jun 2009 20:34:58 +0000 http://eatsleeppublish.com/?p=2061#comment-2351 I'd actually argue that content is not a huge problem area for many newspapers. As people like to say: "more people are reading newspapers now than ever before!" Content is a problem for *journalists* because it's not easy to differentiate yourself when everyone is trained to write, essentially, the same thing. From a newspaper's perspective, what you need to do is 1) differentiate your product and 2) charge for it. Both of those hurdles can be addressed with design, IMHO. I’d actually argue that content is not a huge problem area for many newspapers. As people like to say: “more people are reading newspapers now than ever before!”

Content is a problem for *journalists* because it’s not easy to differentiate yourself when everyone is trained to write, essentially, the same thing.

From a newspaper’s perspective, what you need to do is 1) differentiate your product and 2) charge for it. Both of those hurdles can be addressed with design, IMHO.

]]> By: Curt M. http://eatsleeppublish.com/deck-chairs-2/comment-page-1/#comment-2342 Curt M. Wed, 03 Jun 2009 22:04:45 +0000 http://eatsleeppublish.com/?p=2061#comment-2342 My theory (for newspapers, at least) is: Concentrate on the content first (because that's where the big problems are) and let the content drive the design. Too many times it works the other way around: design first, then content. Old content in a new package might work for a bit but not for the long-term. My theory (for newspapers, at least) is: Concentrate on the content first (because that’s where the big problems are) and let the content drive the design. Too many times it works the other way around: design first, then content. Old content in a new package might work for a bit but not for the long-term.

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