Comments on: Entrepreneurial Journalism: It’s happening – what are you doing about it?

By: 14 great sites about branding your own journalism | STL Social Media Guy

14 great sites about branding your own journalism | STL Social Media Guy — Wed, 12 Aug 2009 21:23:11 +0000

[...] Entrepreneurial Journalism: It’s happening – what are you doing about it? “You ought to be doing what you can to put your name online and develop relationships with your readers. I keep hearing that reporters like to ‘hide behind their bylines,’ which to me sounds like the quick path to obscurity.” [...]

By: :: everyday journalism :: » Blog Archive » Resolutions for journalism students, part I: Become invaluable

Thu, 01 Jan 2009 04:38:19 +0000

[...] every single j-school graduate should be prepared to jump into. MediaShift agrees, as does Eat Sleep Publish. The Online Journalism Review has a number of great posts on it here, not the least of which is [...]

By: 18 ways to promote your online work — Eat Sleep Publish

18 ways to promote your online work — Eat Sleep Publish — Tue, 30 Sep 2008 15:32:26 +0000

[...] work. At this point, it’s job security—develop a personal brand online by pursuing good entrepreneurial journalism, and you’ll become an extremely valuable asset to any [...]

By: On snagging brand-name talent: Try James Warren at the Huffington Post — Eat Sleep Publish

Fri, 26 Sep 2008 16:52:42 +0000

[...] the comments, Curt M came up with one of the best analogies I’ve heard so far about how the news space is changing: I’m reminded of a story about the [...]

By: Curt M.

Curt M. — Fri, 26 Sep 2008 04:27:22 +0000

This is all true but, for big media companies who are used to owning and controlling everything, it’s a huge change, something they may not be able to deal with.

I’m reminded of a story about the early days of the movies. During the early Silent era, movie actors were not credited by name onscreen. People knew them only by description (The Girl with the Dog, the Blond-headed Boy, etc.). Studio chiefs realized that, once the stars were named and known, they would have enormous popularity and clout … and that the studio bosses wouldn’t be able to control them and would have to pay them more.

You know what happened with the movies. The same thing is now happening with journalism. Smart companies will get it and embrace it and thrive; non-smart ones … won’t.

By: Jason Preston

Jason Preston — Thu, 25 Sep 2008 15:51:16 +0000

Monica – Thanks! I like to think of it as being kind of like Baseball – the players are what makes a team successful, but you still need a team to play

By: Monica Guzman

Monica Guzman — Thu, 25 Sep 2008 15:45:05 +0000

Thoughtful post, Jason. Newspapers’ best assets really are their reporters. The weird thing is that to keep them happy, you have to set them free. Hard thing to do when you consider how easily their personal brand, if successful, could pull them into other projects. But as long as they benefit from the brand and credibility of their publication and they’re happy in their work, there’s no reason for them to leave …

By: Cool Links #11: The Future Is Now « TEACH J: For Teachers of Journalism And Media

Thu, 25 Sep 2008 14:29:14 +0000

[...] Eat Sleep Publish surely believes that the future of journalism is less about brands (newspapers and magazines) and more about the individual writer or videographer. We journalists [...]

By: ‘We are journalist entrepreneurs’ « Ink-Drained Kvetch

‘We are journalist entrepreneurs’ « Ink-Drained Kvetch — Wed, 24 Sep 2008 20:23:35 +0000

[...] out, Jason Preston says Balboni’s start-up is further proof that journalists shouldn’t be afraid of the “E” word: “You ought to be doing what you can to put your name online and [...]