Comments on: How are you using E-mail? http://eatsleeppublish.com/how-are-you-using-e-mail/ Thoughts on the future of publishing Thu, 26 May 2011 22:44:01 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jason Preston http://eatsleeppublish.com/how-are-you-using-e-mail/comment-page-1/#comment-1106 Jason Preston Fri, 03 Oct 2008 19:31:07 +0000 http://eatsleeppublish.com/?p=844#comment-1106 <a href="http://eatsleeppublish.com/how-are-you-using-e-mail/#comment-1101" rel="nofollow">Scott</a> - That's a really good point. I tend to encourage people to subscribe to my RSS feed here on Eat Sleep Publish mostly because I'd rather have <em>subscribers</em> than just random web traffic. But you're right than an e-mail address is a real asset to have, as opposed to just knowing that someone is subscribed to your feed. From a consumer/user perspective, though, that's why RSS is so cool and important. Ideally, your content is available to people is as many ways as it is possible to provide it. Scott – That’s a really good point. I tend to encourage people to subscribe to my RSS feed here on Eat Sleep Publish mostly because I’d rather have subscribers than just random web traffic.

But you’re right than an e-mail address is a real asset to have, as opposed to just knowing that someone is subscribed to your feed. From a consumer/user perspective, though, that’s why RSS is so cool and important.

Ideally, your content is available to people is as many ways as it is possible to provide it.

]]> By: Scott Jennings http://eatsleeppublish.com/how-are-you-using-e-mail/comment-page-1/#comment-1101 Scott Jennings Thu, 02 Oct 2008 23:14:10 +0000 http://eatsleeppublish.com/?p=844#comment-1101 Here's a thought exercise I had with a colleague recently: if a new reader is about to subscribe to your content, would you rather they subscribe via email or RSS? We basically agreed that email is still the champion, even though we both personally prefer RSS. An email address is a real asset that can be used to launch marketing campaigns, spawn new newsletters, and the email universe is much more mature as far as metrics and monetization goes. And right now, it's much easier to sell to advertisers. In short, there's no good reason not to offer both formats, and I should get on that myself. Here’s a thought exercise I had with a colleague recently: if a new reader is about to subscribe to your content, would you rather they subscribe via email or RSS?

We basically agreed that email is still the champion, even though we both personally prefer RSS. An email address is a real asset that can be used to launch marketing campaigns, spawn new newsletters, and the email universe is much more mature as far as metrics and monetization goes. And right now, it’s much easier to sell to advertisers.

In short, there’s no good reason not to offer both formats, and I should get on that myself.

]]> By: Jason Preston http://eatsleeppublish.com/how-are-you-using-e-mail/comment-page-1/#comment-1100 Jason Preston Thu, 02 Oct 2008 19:56:31 +0000 http://eatsleeppublish.com/?p=844#comment-1100 <a href="http://eatsleeppublish.com/how-are-you-using-e-mail/#comment-1099" rel="nofollow">Peter</a> - cool! Glad to have you on the list ;) Also, I've tagged Anna Billstrom's blog for later reading - I definitely need a good couple of resources on e-mail lists if I'm going to avoid mass unsubscribes from my own ;) Peter – cool! Glad to have you on the list ;)

Also, I’ve tagged Anna Billstrom’s blog for later reading – I definitely need a good couple of resources on e-mail lists if I’m going to avoid mass unsubscribes from my own ;)

]]> By: Peter http://eatsleeppublish.com/how-are-you-using-e-mail/comment-page-1/#comment-1099 Peter Thu, 02 Oct 2008 19:11:16 +0000 http://eatsleeppublish.com/?p=844#comment-1099 I'm signing up for your newsletter. I think you've got interesting ideas that I'll look into more with regards to my email newsletter. Another great resource that I read is <a href="http://www.banane.com/workblog" rel="nofollow">Anna Billstrom’s Blog</a> about Email Marketing. I’m signing up for your newsletter. I think you’ve got interesting ideas that I’ll look into more with regards to my email newsletter. Another great resource that I read is Anna Billstrom’s Blog about Email Marketing.

]]> By: Jason Preston http://eatsleeppublish.com/how-are-you-using-e-mail/comment-page-1/#comment-1098 Jason Preston Thu, 02 Oct 2008 19:00:57 +0000 http://eatsleeppublish.com/?p=844#comment-1098 <a href="http://eatsleeppublish.com/how-are-you-using-e-mail/#comment-1097" rel="nofollow">Abraham</a> - Yeah, there are plenty of things to keep in mind when you're building an e-mail list, and I'm a big believer in double opt-in as the way to go. I've singed up to the newsletter. Abraham – Yeah, there are plenty of things to keep in mind when you’re building an e-mail list, and I’m a big believer in double opt-in as the way to go.

I’ve singed up to the newsletter.

]]> By: Abraham Hyatt http://eatsleeppublish.com/how-are-you-using-e-mail/comment-page-1/#comment-1097 Abraham Hyatt Thu, 02 Oct 2008 18:50:53 +0000 http://eatsleeppublish.com/?p=844#comment-1097 We -- Oregon Business magazine -- do a daily newsletter that combines a blog-like roundup of state news with links to stories from the magazine and from our news partner, Oregon Public Broadcasting. Since we're a monthly it's a great way to keep in touch with readers. We intentionally chose a very sparse look, which lets us keep the entire newsletter -- including the advertising -- above the fold in most email programs. We launched it in February and it's taken time to grow readership -- you have to be careful of running into anti-spam laws as you reach out to people. But over time it's definitely been worth it. If you're interested: http://www.oregonbusiness.com/newsletter We — Oregon Business magazine — do a daily newsletter that combines a blog-like roundup of state news with links to stories from the magazine and from our news partner, Oregon Public Broadcasting. Since we’re a monthly it’s a great way to keep in touch with readers. We intentionally chose a very sparse look, which lets us keep the entire newsletter — including the advertising — above the fold in most email programs. We launched it in February and it’s taken time to grow readership — you have to be careful of running into anti-spam laws as you reach out to people. But over time it’s definitely been worth it.

If you’re interested: http://www.oregonbusiness.com/newsletter

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