Comments on: How commission based ad sales discourage newspaper profits http://eatsleeppublish.com/how-commission-based-ad-sales-discourage-newspaper-profits/ Thoughts on the future of publishing Thu, 26 May 2011 22:44:01 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jason Preston http://eatsleeppublish.com/how-commission-based-ad-sales-discourage-newspaper-profits/comment-page-1/#comment-1360 Jason Preston Wed, 19 Nov 2008 16:48:08 +0000 http://eatsleeppublish.com/?p=1086#comment-1360 <a href="http://eatsleeppublish.com/how-commission-based-ad-sales-discourage-newspaper-profits/#comment-1359" rel="nofollow">jseattle</a> - I'm totally in agreement that it's not an easy task. I spent 2004 and 2005 trying to talk businesses into blogging, and the "teaching why" part constitutes a huge amount of overhead. But that's just the point, is that newspapers need to do something immediately to start supplementing existing revenue. Is it better for a local newspaper to have two evangelists slowly working their way through the local business community, or should they have nobody, and let someone else (like you) get to it first? Slow going it still going. jseattle – I’m totally in agreement that it’s not an easy task. I spent 2004 and 2005 trying to talk businesses into blogging, and the “teaching why” part constitutes a huge amount of overhead.

But that’s just the point, is that newspapers need to do something immediately to start supplementing existing revenue.

Is it better for a local newspaper to have two evangelists slowly working their way through the local business community, or should they have nobody, and let someone else (like you) get to it first?

Slow going it still going.

]]> By: jseattle http://eatsleeppublish.com/how-commission-based-ad-sales-discourage-newspaper-profits/comment-page-1/#comment-1359 jseattle Wed, 19 Nov 2008 05:08:14 +0000 http://eatsleeppublish.com/?p=1086#comment-1359 "and assign one or two evangelists to go out into your local community and teach small business owners how to use it" I'm with you directionally but this statement is a little too loaded to just slip in and solve the problem so late in your argument. Those evangelists better be very talented. We're dealing with this scenario with our Neighborlogs local advertising system. It's designed for self-service at the small to medium level. Our best hope is that people are learning about advertising online so we don't always have to start at step 0. But be ready to be pioneers. It's not easy to be a pioneer, btw. I'll talk more about this if it comes up in the December <em>The Pitch</em> session. “and assign one or two evangelists to go out into your local community and teach small business owners how to use it”

I’m with you directionally but this statement is a little too loaded to just slip in and solve the problem so late in your argument. Those evangelists better be very talented. We’re dealing with this scenario with our Neighborlogs local advertising system. It’s designed for self-service at the small to medium level. Our best hope is that people are learning about advertising online so we don’t always have to start at step 0. But be ready to be pioneers. It’s not easy to be a pioneer, btw. I’ll talk more about this if it comes up in the December The Pitch session.

]]> By: The rise of newsbrands — Eat Sleep Publish http://eatsleeppublish.com/how-commission-based-ad-sales-discourage-newspaper-profits/comment-page-1/#comment-1356 The rise of newsbrands — Eat Sleep Publish Tue, 18 Nov 2008 18:41:03 +0000 http://eatsleeppublish.com/?p=1086#comment-1356 [...] Hambley dropped a comment on this blog yesterday pointing me to a radio address (link to written content) delivered by Rupert [...] [...] Hambley dropped a comment on this blog yesterday pointing me to a radio address (link to written content) delivered by Rupert [...]

]]> By: nathan hambley http://eatsleeppublish.com/how-commission-based-ad-sales-discourage-newspaper-profits/comment-page-1/#comment-1355 nathan hambley Tue, 18 Nov 2008 16:26:45 +0000 http://eatsleeppublish.com/?p=1086#comment-1355 Hey Jason, I'm a PR guy and enjoy reading your posts. Did you read the speech Rupert Murdoch gave yesterday on the future of newspapers? http://tinyurl.com/5bj7gh. Good fodder for your ongoing discussion. --Nathan Hey Jason,

I’m a PR guy and enjoy reading your posts. Did you read the speech Rupert Murdoch gave yesterday on the future of newspapers? http://tinyurl.com/5bj7gh. Good fodder for your ongoing discussion.

–Nathan

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