As the market for free gets more crowded, we’ll see more and more people promoting their free products, stuff that people used to have pay for. A complete shift from ‘you will pay’ to ‘it is free’ to ‘I will pay for ads to alert you it’s free’ to ultimately, ‘I will pay you to try it’.

Long term, it’s better to build a sustainable model in a smaller market; be original – act like your product is worth money, and then charge for it.

So what if you don’t have market share? You have money.