Have you seen these New York Times slideshows? They’re silky smooth, technical wonders of multimedia interactivity and journalism. We’re moving way beyond the basics of text and pictures and really starting to take advantage of the capabilities of the internet as an entirely new news medium.
And you know what?
I shouldn’t be able to experience that for free. New, amazing technologies and presentation and graphics and whizzits and whatsits and mobile audio this and that—they should all be provided as services to a paying audience.
It’s no big deal to offer the plain text free (or you could meter it). That was one of the big problems with TimeSelect – you were paying for text and pictures! That’s nothing special, and certainly nothing you couldn’t get plenty of other places on the internet.
Now we’re talking about a cool, innovative, interactive news product that you can’t just find lying around the web.
And before I hear anyone say “but we’ve tried charging money before and it doesn’t work,” I have three points for you:
- Times change. Sometimes the market is ready and sometimes it’s not.
- You have a new product to charge for.
- Nobody thought you could charge for Television when it first came out, either.
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