In the world of social media, there are things that are done and things that are not done. Unfortunately for the newcomer, the things not done aren’t always obvious.
The first and one of the more common errors I see journalists making is this: snooping. Tools like Facebook and Twitter seem to be very voyeuristic by nature. The main reason you’re not creepy if you’re on Facebook is that you’re participating in the community.
Participation is the number one ingredient for getting value from new social media tools. And if people find out that you’re logged in and poking around (in other words, the digital equivalent of wandering around in people’s back yards and looking through the windows), they’re not going to be too quick to invite you into their home.
If you want in on social media—and you do—make sure you commit to it, and don’t do it in secret.