The whole news brand industry seems to be a little timid these days when it comes to rocking the boat. From this side of the fence it can be a little infuriating—as Robert Niles so eloquently put it, newspapers need to stop bringing a plastic fork to a gunfight.
When I talk to skeptical journalists about social media, I often get asked for case studies. People want to see an example of how it worked for some other journalist or newspaper before they try it themselves.
But this is new territory. The only people to go before you are the bleeding-edge innovators and web 2.0 technology geeks who are inventing the tools themselves.
It’s the wild west, a whole new market, and new markets do not reward the timid. First mover advantage is real, and it will give you tangible benefits in credibility and publicity to make bold plays in social media. You will not go unnoticed.
Eat Sleep Publish is a Seattle-based blog that explores the difficulties and opportunities currently facing the publishing industry. 
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