Grassroots is the way to go. Green is the new green. And authenticity is a key component of successfully leveraging any kind of social media. The whole internet is out to Find You Out.
And if you’re laying down AstroTurf instead of cultivating some real grass, you will Get Found Out. It happens almost invariably, and the backlash is usually quick and ugly. I cannot underscore enough the importance of being authentic.
That’s why Obama’s online campaign resonated so well – it played to authenticity. And he’s our new President, so he must have done something right.
Laying down AstroTurf is a sure-fire way to get yourself burned (get it?). Don’t make that mistake.
Eat Sleep Publish is a Seattle-based blog that explores the difficulties and opportunities currently facing the publishing industry. 
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Savage, well-written series of articles. The hardest to swallow for me is the second…don’t offer complete thoughts. But I’ll try it.
I’m already with you on the rest.