Comments on: Local advertising is a volume business, not a margin business

By: Essential Reading from the tech sector — Eat Sleep Publish

Essential Reading from the tech sector — Eat Sleep Publish — Mon, 01 Dec 2008 23:55:45 +0000

[...] suggests to me that online advertising is where newspapers ought to be. Of course, I’ve said that before, haven’t I? Subscribe to Eat Sleep Publish Email This [...]

By: Politico plans beyond the election and launches an ad network

Politico plans beyond the election and launches an ad network — Tue, 16 Sep 2008 17:08:00 +0000

[...] That’s a smart move for Politico, because it’s going to keep them alive after the election cycle is done this year. It’s also a web-native survival strategy: they’re going for volume not margins. [...]

By: The ultimate guide to newspaper curmudgeon talking points — Eat Sleep Publish

Tue, 12 Aug 2008 19:59:21 +0000

[...] online is a volume business, not a margin business. Making “analog dollars” worked well when you had a captive advertising audience and [...]

By: How the internet changes the rules of newspaper economics — Eat Sleep Publish

Mon, 04 Aug 2008 16:11:44 +0000

[...] ad spaces, not making thousands of dollars off a limited number—in other words, it’s a volume business, not a margin business. Seems to work pretty [...]

By: PrintPlace

PrintPlace — Sat, 02 Aug 2008 02:53:19 +0000

This is a pretty good mini-course in keeping your marketing operations slim and simple. Do not waste money by providing services that are not really necessary.

By: Jason Preston

Jason Preston — Fri, 01 Aug 2008 16:57:01 +0000

Automated ad systems I like (I’m talking about the buying process, not the results process): AdSense, Facebook, Feedbruner.

Yep, it’s classic long tail, and newspapers are stuck trying to downsell their existing ad clients instead of attracting entirely new customers.

By: Ryan

Ryan — Fri, 01 Aug 2008 03:33:31 +0000

What automated ad systems are out there that you have has success with?

I totally agree with your post. Our online focus has been the same advertisers that we target with the print product. Our sales staff knows how to sell the paper and know that is where they will make the most money so that is what is pushed. We are missing out on the thousands of small business owners that are operating on a tight budget.