Comments on: Media Executive consider metered content http://eatsleeppublish.com/media-executive-consider-metered-content/ Thoughts on the future of publishing Thu, 26 May 2011 22:44:01 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jason Preston http://eatsleeppublish.com/media-executive-consider-metered-content/comment-page-1/#comment-2152 Jason Preston Thu, 16 Apr 2009 05:41:20 +0000 http://eatsleeppublish.com/?p=1816#comment-2152 Isn't it funny how good content isn't worth money, but the <em>intangible</em> brand that it creates <em>is</em> worth money? Isn’t it funny how good content isn’t worth money, but the intangible brand that it creates is worth money?

]]> By: Steve Roth http://eatsleeppublish.com/media-executive-consider-metered-content/comment-page-1/#comment-2151 Steve Roth Wed, 15 Apr 2009 21:21:19 +0000 http://eatsleeppublish.com/?p=1816#comment-2151 Finally! Once again, the porn industry leads the way in new-media business models. Pay one fee, get access to lots of sites. I'll sign up. Let's hope these folks have the necessary moxie to implement the model. They sure seem to. My superficial view is that it's not (destructively) monopolistic, but the legal discussions should be interesting. --What they have to remember is that they’re charging for their brands, not their content. I think that's a spurious distinction, hence incorrect. The brand reputation are dependent on the (perceived) trustworthiness of the content, and the (perceived) trustworthiness of the content is dependent on the brand reputation. That self-reinforcing cycle is why editorial departments and smart publishers who are working for the long term are adamant and fastidious about maintaining editorial integrity and quality. Steve Finally! Once again, the porn industry leads the way in new-media business models. Pay one fee, get access to lots of sites. I’ll sign up.

Let’s hope these folks have the necessary moxie to implement the model. They sure seem to. My superficial view is that it’s not (destructively) monopolistic, but the legal discussions should be interesting.

–What they have to remember is that they’re charging for their brands, not their content.

I think that’s a spurious distinction, hence incorrect. The brand reputation are dependent on the (perceived) trustworthiness of the content, and the (perceived) trustworthiness of the content is dependent on the brand reputation.

That self-reinforcing cycle is why editorial departments and smart publishers who are working for the long term are adamant and fastidious about maintaining editorial integrity and quality.

Steve

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