Newsbrands reach more readers online

by Jason Preston on January 28, 2009

Yet another study from Nielsen, noted in this Cnet article, points out that amid all the bad news out there about newspapers, there is at least one bright spot: the number of people who are reading newsbrands online:

The New York Times posted a 6 percent increase in its December Internet traffic to 18.2 million unique visitors, compared with the same time a year ago, according to the report.

USA Today jumped 15 percent to 11.4 million unique visitors and The Washington Post climbed 12 percent to 9.5 million.

Publications posting substantial increases included the New York Daily News with a staggering 99 percent increase to 5.9 million, the Los Angeles Times with a 73 percent jump to 8 million and the New York Post with a 60 percent increase to 4.6 million.

It’s clear that more and more people continue to bring their news gathering habits on to the internet. As that audience matures, two things will happen:

  1. Some people will be able to charge for news
  2. Audience growth will meet with ad sales innovation to find profitability

Let’s hope that point arrives sooner rather than later.