Newspaper circulation, a visual reference

by Jason Preston on October 27, 2009

Very interesting chart of circulation at several major newspapers over the past few decades. The site I got the image from is loading suuuuper slow, probably because they got linked for Daring Fireball, so for now I’ve uploaded the image here:


It is apparently a very bad idea to be the Los Angeles Times.


1 Paul Balcerak 10.27.09 at 11:34 am

Newspapers need to start offering premium content that can help their subscribers make money (WSJ=stock analysis).

2 Jason Preston 10.27.09 at 11:46 am

Ah yes – the perpetual key to success: add value.

3 Johnathon Fitzpatrick 10.27.09 at 12:34 pm

I’d sure like to see how the online papers compare in circulation and profits.

4 Marika 10.27.09 at 12:36 pm

It would be interesting to see the rise in hyper local news added to the graph. I guess that wouldn’t be circulation, but unique visitor count, maybe? It wouldn’t count the dynamic IPs, of course, but I’d be curious where a blog like West Seattle would be in comparison. Thanks for posting this!

5 Curt M. 10.27.09 at 12:56 pm

No surprise here: Newspapers have been slowly — and then quickly — losing circulation since the mid-1960s. What would be interesting is to chart and compare ad revenue with circulation.

6 Jason Preston 10.27.09 at 3:49 pm

I agree – comparative statistics would make this a whole lot more interesting. It’s not a surprise, no, but it’s kind of crazy to see the lines plotted out like this. Them’s some steep slopes.

7 Curt M. 10.27.09 at 5:17 pm

Network TV audience would probably look pretty similar.

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