Very interesting chart of circulation at several major newspapers over the past few decades. The site I got the image from is loading suuuuper slow, probably because they got linked for Daring Fireball, so for now I’ve uploaded the image here:
It is apparently a very bad idea to be the Los Angeles Times.
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{ 7 comments… read them below or add one }
Newspapers need to start offering premium content that can help their subscribers make money (WSJ=stock analysis).
Ah yes – the perpetual key to success: add value.
I’d sure like to see how the online papers compare in circulation and profits.
It would be interesting to see the rise in hyper local news added to the graph. I guess that wouldn’t be circulation, but unique visitor count, maybe? It wouldn’t count the dynamic IPs, of course, but I’d be curious where a blog like West Seattle would be in comparison. Thanks for posting this!
No surprise here: Newspapers have been slowly — and then quickly — losing circulation since the mid-1960s. What would be interesting is to chart and compare ad revenue with circulation.
I agree – comparative statistics would make this a whole lot more interesting. It’s not a surprise, no, but it’s kind of crazy to see the lines plotted out like this. Them’s some steep slopes.
Network TV audience would probably look pretty similar.