Comments on: Newspaper circulation, a visual reference

By: Ted

Ted — Mon, 08 Mar 2010 23:13:49 +0000

You need to factor in the adjustments that occurred when the audit numbers were under challenge. Some very loose accounting may be a factor in these trends. And, of course, a major factor in the WSJ “audit”.

By: Curt M.

Curt M. — Wed, 28 Oct 2009 00:17:13 +0000

Network TV audience would probably look pretty similar.

By: Jason Preston

Jason Preston — Tue, 27 Oct 2009 22:49:02 +0000

I agree – comparative statistics would make this a whole lot more interesting. It’s not a surprise, no, but it’s kind of crazy to see the lines plotted out like this. Them’s some steep slopes.

By: Curt M.

Curt M. — Tue, 27 Oct 2009 19:56:15 +0000

No surprise here: Newspapers have been slowly — and then quickly — losing circulation since the mid-1960s. What would be interesting is to chart and compare ad revenue with circulation.

By: Marika

Marika — Tue, 27 Oct 2009 19:36:32 +0000

It would be interesting to see the rise in hyper local news added to the graph. I guess that wouldn’t be circulation, but unique visitor count, maybe? It wouldn’t count the dynamic IPs, of course, but I’d be curious where a blog like West Seattle would be in comparison. Thanks for posting this!

By: Johnathon Fitzpatrick

Johnathon Fitzpatrick — Tue, 27 Oct 2009 19:34:49 +0000

I’d sure like to see how the online papers compare in circulation and profits.

By: Jason Preston

Jason Preston — Tue, 27 Oct 2009 18:46:42 +0000

Ah yes – the perpetual key to success: add value.

By: Paul Balcerak

Paul Balcerak — Tue, 27 Oct 2009 18:34:07 +0000

Newspapers need to start offering premium content that can help their subscribers make money (WSJ=stock analysis).