On self-promotion in Journalism

From The Scoop Factory:

Politico employs three publicists who routinely send out links to bloggers and producers. “We’re pretty damn methodical about making sure anybody who cares about a story we wrote knows about it,” VandeHei says. Allbritton tells me that, for too long, journalists have been overly squeamish at the idea of promoting their own work. “I think a lot journalists say there’s something ethically and morally wrong about [p.r.],” he says. “I’m like, wait a minute, if you wrote a great story that’s factually accurate, why would you be ashamed of that?”

When you’re no longer a monopoly, you learn to appreciate the value of PR.

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