Smart content partnerships at the NYT

by Jason Preston on April 2, 2009


Some people have probably noticed that the New York Times has started featuring content from blogs such as ReadWriteWeb on their home page and throughout their site.

This is the kind of partnership that’s going to make real money for newspapers, because it follows the economics of the Google model: sell ads against content that you didn’t have to pay to product.

It’s good for ReadWriteWeb because it’s huge exposure and I assume they’re splitting ad revenue on the content, which the NYTimes can get more for because of their brand. It’s good for the NYTimes because they get ad revenue on content they didn’t have to pay for.