How hard is it for me to place a $250 ad buy on your newspaper web site?
How hard is it for me to place a recurring monthly $250 ad buy on your newspaper web site?
How do you make ad sales a scalable business? Google ads are fine, but they’re hard to control and the CPC model cheats the publisher. But your ad staff can only sell so many ads in a week.
But what if they sold a recurring ad? What if one sale was really an infinite sale? There are hundreds to thousands of local companies who would love the opportunity to make a small scale ad buy on your site, one that fits their monthly budget, and one that they can adjust on-the-fly.
Contracts are commitments. Commitments are scary.
Eat Sleep Publish is a Seattle-based blog that explores the difficulties and opportunities currently facing the publishing industry. 
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