Subscription Ads

by Jason Preston on August 26, 2009

How hard is it for me to place a $250 ad buy on your newspaper web site?

How hard is it for me to place a recurring monthly $250 ad buy on your newspaper web site?

How do you make ad sales a scalable business? Google ads are fine, but they’re hard to control and the CPC model cheats the publisher. But your ad staff can only sell so many ads in a week.

But what if they sold a recurring ad? What if one sale was really an infinite sale? There are hundreds to thousands of local companies who would love the opportunity to make a small scale ad buy on your site, one that fits their monthly budget, and one that they can adjust on-the-fly.

Contracts are commitments. Commitments are scary.