Comments on: Subsets (more on Free) http://eatsleeppublish.com/subsets-more-on-free/ Thoughts on the future of publishing Thu, 26 May 2011 22:44:01 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: dominique http://eatsleeppublish.com/subsets-more-on-free/comment-page-1/#comment-2476 dominique Wed, 01 Jul 2009 22:05:13 +0000 http://eatsleeppublish.com/?p=2134#comment-2476 Yes There will even be different subset of news enthusiasts in politics, sports, whether... Also what you say for the news paper is the same for all business. As an example, when Microsoft (I see you're in their area) want to get influence the community to smooth the new release of Windows 7, they should build different messaging strategies for - the IT security community - the Desktop computing community - the mac community ... Targeting upfront to me goes beyond ignoring the people that are unlikely to buy but also to adapt listening & engagement to the various communities that are in target Best Yes

There will even be different subset of news enthusiasts in politics, sports, whether…
Also what you say for the news paper is the same for all business.

As an example, when Microsoft (I see you’re in their area) want to get influence the community to smooth the new release of Windows 7, they should build different messaging strategies for
- the IT security community
- the Desktop computing community
- the mac community
…

Targeting upfront to me goes beyond ignoring the people that are unlikely to buy but also to adapt listening & engagement to the various communities that are in target
Best

]]> By: Jason Preston http://eatsleeppublish.com/subsets-more-on-free/comment-page-1/#comment-2474 Jason Preston Wed, 01 Jul 2009 18:31:42 +0000 http://eatsleeppublish.com/?p=2134#comment-2474 ;) It's more than that! ;) It’s more than that!

]]> By: Michael Turro http://eatsleeppublish.com/subsets-more-on-free/comment-page-1/#comment-2473 Michael Turro Wed, 01 Jul 2009 18:26:44 +0000 http://eatsleeppublish.com/?p=2134#comment-2473 "Screw ‘em. You’re a business. You’re only interested in the people who want news for money." Yeah... all three of them. “Screw ‘em. You’re a business. You’re only interested in the people who want news for money.”

Yeah… all three of them.

]]>