Edward Roussel

The changing environment in which news is consumed is beginning to force real changes on the way that news is produced.

As with any established industry, now is the time where traditions can hurt the most, because they can prevent people from re-examining why they became traditions in the first place. If those reasons have changed—and I believe for newsroom and editorial organization they have—then it is time to change the traditions as well.

I recently finished reading the June 2008 AP report, titled A New Model for News, which concludes, in part:

The critical difference in today’s news environment is that technology can undo the tidy packages that news providers produce. News gets split apart into atomic pieces for today’s digital consumption — headlines, 25-word summaries, stand-alone photos, podcasts and video clips — all of which can be easily e-mailed, searched and shared beyond the confines of their original packaging

The report goes on to profile the recent behind-the-scenes changes that have happened at The Telegraph, a UK media company that over the past year has become the third most-visisted national newspaper web site in Britain, with over 17 million unique visitors per month.
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