The attitude gap

by Jason Preston on November 24, 2008

Most of the time I hate highlighting generational differences because I think that the differences are often both exaggerated and not really based on your physical age, but this research brief from MediaPost highlights an interesting statistic:

Preliminary findings about these Millenial Generation journalists, shared by the Society for New Communications Research Symposium, showed that 100% of Millennial respondents (i.e., 18-29 year-olds) believe new media and communications tools are enhancing journalism, versus 40% in the 50-64 demographic.

That’s a startlingly huge gap, and I think that unfortunately, your mental attitude towards new media technology as a journalist is going to make a difference in whether or not you can innovate successfully.

I am a big believer in the idea that your attitude affects your outcome. I guess I read The Little Engine That Could too much when I was a kid.

{ 4 comments… read them below or add one }

1 Teresa 11.24.08 at 12:56 pm

Really… 100!??! Doesn’t sound right. I mean, I agree that most millennials believe in new media, but I have plenty of friends (I’m 20) who are just as resistant.

2 Jason Preston 11.24.08 at 1:05 pm

I agree, it sounds a little odd. We’ll see if they offer a correction…

3 Diane 11.24.08 at 2:00 pm

As a writer myself I have to agree that it does not sound right because I am one of those who are resistant. Change is not always for the best

4 Jason Preston 11.24.08 at 3:14 pm

Diane – Change is not always a choice, though, either…

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