Things that were Not Invented Here are OK. Really.

by Jason Preston on July 1, 2008

I just saw Dan Gillmor’s post from a few days ago about McClatchy doing real journalism on Guantanamo and getting ignored:

It’s falling through the cracks, because of the NIH syndrome in journalism — institutional unwillingness to talk about other journalists’ great work and what they’ve reported.

I’m taking it as a convenient excuse to gripe about newspaper linking habits – specifically, the fact that many newspaper try to avoid linking to other papers because it sends the user away from their site.

This is a habit that papers will have to break, especially if they want to pursue aggregation as a strategy.

The fact is that finding good content elsewhere on the web is a great way to get people to come back to your site. In an environment where putting content up is easy, the value comes in finding the stuff that’s worth reading.

Add to that the new habits of tabbed browsing, and often people aren’t even leaving your site when they click links (they just open them in a new tab).

It was proven in the late nineties that trying to build a complete content destination online is going to be much harder and much less worthwhile than building a portal that helps people find what they need. Best example I can give you? Yahoo!.

{ 1 comment }

1 mike 02.03.09 at 2:54 pm

i need to find a website where there is ivention

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