Three sure-fire ways to get more page views

by Jason Preston on July 24, 2009

Often, news organizations make the mistake of thinking they just want more page views. After all, if ad rates are tied to page views, then the more the merrier, right?

So with that in mind, here are some simple ways to boost your page views overnight:

Break into government and corporate files

What’s a little breaking and entering when you can get some tasty news from the inside? Printing secret memos are always a big attention driver, especially when you can show some dirty laundy in the process.

And of course, if you screw up, you can always cover your own failed burglary.

Start a war

Using your position as an information broker, and your network of distribution partners, work together to seed misinformation that leads to a war in a developed country. Wars, at least in the short term, tend to boost attention to the news, and especially to the outfit that accurately scoops every major development.

Starting wars can be a bit tricky, of course. So if that fails, you can always…

Make up disasters

Let’s be honest, people don’t really know what’s going on twenty, thirty miles away from them. It’s not like they’re going to get in their car and go see if there’s a mass suicide in backwater Idaho, or a sustained flood in Minnesota, or an unrelenting army of man-eating cockroaches in west Texas.

But they’ll definitely want to read about it. So just go ahead and pick some place new every couple of weeks, and introduce a thrilling disaster. You can put in a few sob stories, and then the two heroic brothers who put on waders and go back into the sea of cockroaches to save their 80-year-old grandmother. You know the drill.

Hmmmm.

Not all traffic is created equally

Targeted, relevant traffic at trustworthy brands is worth way more to an advertiser than simple random exposure. Think about who your advertisers are—or who you want your advertisers to be—and then work on generating the audience they’re interested in.

That, more than volume, will let you charge a premium for your pageviews.

{ 4 comments }

1 Paul Balcerak 07.24.09 at 11:13 am
2 Jim Spice 07.24.09 at 11:37 am

I thought the new strategy was to ” spurn all inbound links and stick with the same “lose weight” and “white teeth” ads on every article regardless of context or user IP.

3 Jason Preston 07.24.09 at 1:13 pm

Paul and Jim – Dang! I knew I left something out 😉

4 Meredith 08.10.09 at 2:02 pm

Use the words “sex tape” in the post title. Or did that joke go bad after the Paris Hilton debacle? Oh, what am I saying — celebrity sex tapes NEVER get old!

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