From the Wall Street Journal:

Initially after becoming an online-only operation, Taloussanomat.fi saw an uptick in traffic, but after five months, unique visits and page views fell by 22% and 11%, respectively, compared with the week before it ended its print edition. Although its traffic recovered by the fall, the report attributes the gains to reader interest in the global financial crisis.

Translation: they’re writing about something interesting so their traffic went up, but that can’t possibly count, because that would imply that you don’t need a paper product to succeed.