Scott Karp recently made a very good point about Twitter: it is not just a forum for self-promotion. The newsrooms that are using Twitter to simply broadcast their stories are not seeing success, mostly because there’s little or no value to a follower.
Karp argues that more newsroom Twitter accounts should act like Jay Rosen and tweet interesting links, regardless of whether or not those links are yours.
Readers will see the value and follow your Tweets. I’d rather have 1,000 people getting my links along with other links than have 15 people getting only my links. Wouldn’t you?