What do you get when you “get it?”

by Jason Preston on October 13, 2009

This is the year that people will “get it.”

The slow revolution in news media is turning over this year, and the old school is going to meet the new school halfway. Newsbrands are going social. Sites will link to other sites. Comments will proliferate and every reporter will be on Twitter.

The big wigs are “getting it.”

What do you get when you “get it?”

Page views.

All the engagement and all the social good will you can generate will get you nowhere unless you can fix this problematic, but currently accurate, equation:

cost of generating page views > revenue from page views

And that takes business innovation, not social innovation. We need to move beyond the page view.


1 Rikin 10.14.09 at 6:46 am

I agree… nearly everyone will get it this year. I’d also add that more will realize how integrated advertising and business development deals will drive revenue more so than the pageview based ads we’ve all been focused on for so long.

However, even if this is the year that everyone gets it… it might be the year that many realize that they “got it” too late. That they didn’t pay attention and heed credit where credit was due in the early stages. Hopefully not, but probably so.

I don’t think we’ve seen the end of the deep cuts in media and I worry more about the employees than the organizations.

2 Jason Preston 10.18.09 at 1:11 am


I worry more about the employees than the organizations

Good point…

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