Comments on: Why Cost Per Click ads are unfair to publishers

By: More evidence that cost per click ads are unfair to publishers — Eat Sleep Publish

Mon, 03 Aug 2009 19:46:36 +0000

[...] to publishers, because it robs them of the opportunity to charge for the other, less tangible benefits of advertising. Gian Fulgoni, co-founder of Comscore (an internet measurement company) agrees with me: Fulgoni [...]

By: Why Google failed in radio — Eat Sleep Publish

Why Google failed in radio — Eat Sleep Publish — Wed, 13 May 2009 17:21:53 +0000

[...] Google is focused on the advertiser because that’s their customer. The advertiser gives Google money, and therefore Google strives to make them happy. And they should be very happy. [...]

By: Do not use this ad format — Eat Sleep Publish

Do not use this ad format — Eat Sleep Publish — Wed, 06 May 2009 17:55:58 +0000

[...] ad format should be called “marketers stealing from publishers.” Cost per click ads are evil, and so are cost-per-engagement [...]

By: Why online ads won’t support a newsroom — Eat Sleep Publish

Why online ads won’t support a newsroom — Eat Sleep Publish — Thu, 12 Mar 2009 16:18:07 +0000

[...] It won’t last. Revenue from online ads may grow – yes – but long term ads won’t support the production of content. Why? Because of search ads. [...]

By: Online display ads create tangible results for advertisers — Eat Sleep Publish

Fri, 19 Dec 2008 19:36:22 +0000

[...] always like it when I find research that confirms my earlier statements, like when I called cost-per-click ads evil. MediaPost recently pulled together a number of ad research studies and distilled some of the [...]

By: comScore offers “Extended Web Measurement” - that’s step one — Eat Sleep Publish

Fri, 31 Oct 2008 17:07:48 +0000

[...] One of the challenges that publishers face when they are trying to sell ads online is measuring the scope of their audience. With a magazine or a newspaper it’s reasonably straightforward: how many copies do you sell? Online, it’s a totally different ball game, and usually it’s the publisher who gets screwed. [...]

By: demt

demt — Thu, 09 Oct 2008 17:41:52 +0000

at least i now know why ive gone bust
every other struggling musician should read this

By: Jason Preston

Jason Preston — Thu, 04 Sep 2008 07:49:05 +0000

It’s a good question – how do you get advertisers to pay more than what’s already becoming “industry standard?”

In my mind, it’s all about metrics. As a publisher you need to provide metrics to help advertisers measure the effectiveness of their campaign.

I bet an advertiser would spend more money at a publication that gave them detailed measurement statistics every time they ran a new campaign. It’s worth the extra cash.

And as an added bonus, if you can measure the effects of CPM advertising effectively, then you can charge for them as well.

That’s the route that I would take.

By: Mischa

Mischa — Wed, 03 Sep 2008 06:57:15 +0000

Cool history. But how do you convince advertisers? I’m not sure if linking to that study would do it for newspapers.

It seems to me like the only way is to increase the value of impressions.

If I could only show my ad for botox to only 40+ year-old women with an income of over $200,000 a year, I might go for per-impression.

Until the isps decide to be evil (which is where they’re headed), it’s hard to know that kind of information.

Of course, increasing the value of impressions could also be done by manipulating perceptions.

The nyt should commission massive studies at Harvard that say that pay per impression ads are lucrative.

By: Why pageview journalism can’t really save newspapers — Eat Sleep Publish

Tue, 02 Sep 2008 19:34:11 +0000

[...] this with the fact that cost per click ads are completely unfair to publishers, and it’s easy to see how this could create new conflicts of [...]