Comments on: Why magazines aren’t worried: Reading habits and brand engagement

By: George Krieps

George Krieps — Fri, 15 May 2009 15:05:14 +0000

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16 years of publishing experience, performed as an entrepreneur, employee, and contract publisher. Developed a virtual interactive online magazine 4 years ago. This spans any content or media format.
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By: Blackberry vs. Newspaper — Eat Sleep Publish

Blackberry vs. Newspaper — Eat Sleep Publish — Tue, 16 Dec 2008 19:17:51 +0000

[...] fact of the matter is that the classic newspaper is a lean-back format, and most people don’t have the time or the inclination to digest news in a lean-back [...]

By: How does the medium change the content? — Eat Sleep Publish

How does the medium change the content? — Eat Sleep Publish — Tue, 21 Oct 2008 18:56:07 +0000

[...] lean-back content works better in a magazine format than a newspaper format, and lean-forward content works better online than it does on paper, then clearly the medium is not as independent from the [...]

By: What you absolutely must know about linking before you launch an aggregator — Eat Sleep Publish

Tue, 23 Sep 2008 16:19:17 +0000

[...] Scott Karp stirred a few things up when he noted on the 15th that the Drudge Report beats out the New York Times and all other news sites for reader engagement. [...]

By: Curt M.

Curt M. — Sat, 23 Aug 2008 04:42:33 +0000

I agree: Newspapers need to have more of a point of view. What happened in the last 60 years or so was that newspapers made themselves respectable under the guise of "objectivity" ... and they lost their edge. Having a point of view doesn't mean making things up or slanting the news. It does mean being up front about your biases and telling readers what you think about a particular story or subject. Reporters have done the research, what do they think? Who's telling the truth and who's full of bullshit? With point of view will come brand loyalty. Maybe. On a sidenote, see this recent Washington Post article about how British tabloids are losing their place as status indicators to free papers.

By: Jason Preston

Jason Preston — Fri, 22 Aug 2008 17:13:46 +0000

#Seth – you’re right that what’s missing from newspapers, in some sense, is personality.

I think that we’re heading inexorably in that direction, led by widespread cynicism about the reality of journalistic “objectivity.” I don’t know if it will be better or worse for journalism in the long run, but we’ve definitely been there before, and if it keeps newspapers alive…

We’ll see, I guess.

By: Seth Long

Seth Long — Fri, 22 Aug 2008 06:44:13 +0000

Brand engagement… a lot of Americans used to identify with one of their local papers (a dozen or more in some cities). You were either a P-I man, or a Times man, Tribune or Sun-Times. This most often had to do with the paper’s point of view, which modern American journalism schools have beaten into our heads is something just short of Satanism. I’m not suggesting that newspapers need to go back to Col. McCormick’s style of ownership, but giving readers something with which they can identify – a personality of some sort – would be a good start. Magazines have that in spades.